SugarHouse Launches 1st US Integrated Online Sportsbook

SugarHouse Integrated Sportsbook New Jersey - SugarHouse Casino NJ

SugarHouse Casino already is the number one online casino in New Jersey.

SugarHouse Casino is set to launch the first integrated sportsbook in the Uniited States. An integrated sportsbook allows a bettor to make bets at a sportsbook, while also playing online casino games on the same website.

The SugarHouse Online Sportsbook will be added to the SugarHouse Casino, allowing players to switch between betting games more easily. Players can choose between three odds formats: American, Fractional, and Decimal odds.

Bettors also will be given the option to parlay up to 12 wagers together, so those hoping to maximize payouts can create high odds by piling on parlay bets. An early cashout feature provides players a way to collect winnings quickly, though they only get partial winnings or an original deposit — depending on odds.

IOS and Android SugarHouse Sportsbook

Mobile sports bettors receive full support from SugarHouse. IOS users can download an iPad or iPhone SugarHouse sports betting app on the iTunes Apps Store. Android phone and tablet users can go to to download a sportsbook app on the site.

Both mobile SugarHouse bookmaker apps and the desktop version of the sportsbook have the same functions, so anyone switching between devices should have no issues.

International online bookmakers with casino sites, such as Betway Sports or 888 Sport, have had integrated sportsbooks for years. Because single-game sports betting was legal only in Nevada, US casino sites have not launched integrated sportsbooks.

Mini-Games and Sports Bets

In many offshore bookmaker sites, sports bettors choose from a wide range of sports betting propositions (sometimes called sports markets). Meanwhile, they are offered their choice of mini-games, which are fast and short casino games that play out while bettors wait for their sports bets to complete.

The selection of mini-games includes video slots, video poker, online scratchcards, keno, bingo, and arcade-style games. Integrated gaming is enjoyed by players using desktop or mobile devices, but often are preferred by Android and iPhone users on the go.

SugarHouse, Rush Street Gaming, Kambi Gaming

SugarHouse Casino is the wildly successful online gaming site owned in partnership by Rush Street Gaming of Illinois and Kambi Gaming, a provider of online gambling site support. Rush Street Gaming owns SugarHouse Casino in Philadelpia, but has a sub-license to offer online casino and bookmaker games to New Jersey residents. The sub-license is under Golden Nugget Atlantic City’s online casino license.

Only months after SugarHouse Casino launched in September 2016, the site became the No. 1 online casino in the New Jersey gaming market, supplanting Borgata Online. SugarHouse Casino features video slots from top slot machine manufacturers like IGT, Konami, Williams Interactive (WMS Gaming), and Bally Technologies. The great variety of online and mobile slots has made SugarHouse Casino hugely popular with New Jersey online gamblers.

SugarHouse Sportsbook Launches

Now those same gamblers can enjoy SugarHouse sports bets while they play IGT, Konami, and Bally slots. In its press release, Sugarhouse said, “Great odds and advanced technology enables those In-Game bets at to remain open longer and maximize betting opportunities during the game.”

The press release continued, “Players have the opportunity to make a wide range of bets including who will win the game, upcoming plays, over/under for teams and players, partial game bet, parlays, and much more. An innovative feature allows players to cash-out an active bet before the outcome is determined, allowing them to secure part of their winnings or cut their losses as the odds change.”

Colombian Sportsbook Experience

Richard Schwartz, the president of Rush Street Gaming, touted his company’s experience operating sportsbooks as an advantage in the growing New Jersey sports betting market. The same would apply if Pennsylvania legalized sportsbook betting in the near future.

In June 2018, Rush Street Gaming received a license to operate a sportsbook in the coveted Colombian bookmaker market. Speaking of that operation, Schwartz said, “Being the first US-based gaming operator to launch a regulated online sportsbook outside of the US has been helpful in establishing the SugarHouse Online Sportsbook & Casino.”

Pivoting into sales talk, Richard Schwartz added, “We’ve matured our sportsbook product and validated that players value our proprietary sportsbook loyalty program, including earning points on every single bet.”