NYX Gaming Signs a Deal with Caesars Interactive for CaesarsCasino.com Support

Matt Davey of NYX Gaming

NYX Gaming’s founder, Matt Davey, also founded NextGen Gaming.

NYX Gaming Group has a deal with Caesars Interactive to support CaesarsCasino.com in the New Jersey gaming market. The Toronto-listed NYX Gaming is going to relaunch CaesarsCasino.com on its Open Platform System.

NYX said that the deal strengthens its connection to Caesars Interactive not only in the New Jersey gaming market, but other potential US gaming markets which might approve online gambling in the future. At present, the two other US states which have legalized online gambling are Delaware and Nevada. California and Pennsylvania have had serious discussions about legalization, though.

Kevin Vonasek on the Deal

Kevin Vonasek, the NYX America’s chief product officer, said the deal is an “immense opportunity” for his company. Vonasek said the new deal is a testament to the “exceptional working relationship” his company has had with Caesars Interactive.

NYX Gaming was founded by Matt Davey, an Australian gaming executive who founded NextGen Gaming back in 2005. NYX Gaming has offices in Las Vegas, Stockholm, and Australia.

NYX Interactive is one of a series of online casino software designers based in Stockholm, Sweden, which appears to be a growing hub of development. Net Entertainment is the most successful Swedish developer, but groups like Quickspin, NextGen Gaming, and ELK Studios also are based in Sweden.

NYX Gaming’s Associations

NYX Gaming is associated with Amaya Gaming, the Canadian firm which owns PokerStars. Amaya Inc. owns a 10% interest in NYX Gaming. Because of that connection, Resorts Casino turned to NYX Interactive for its online casino and poker room in the time before PokerStars was licensed in New Jersey.

NYX Gaming seldom is the primary software supplier for an online casino. Instead, it signs partnership deals with established online and mobile development companies. For instance, NYX Gaming signed a distribution deal with Aristocrat Technologies, the online wing of Australia’s Aristocrat Leisure. The deal involved 8 of Aristocrat’s most famous games, like 50 Lions, 5 Dragons, and Choy Sun Doa.

GAN Is Fined $25,0000 by the DGE

Another company with a distribution partnership with Aristocrat Technologies — Games Account Network (or “GAN”) — had news in the New Jersey online gambling market. In this case, the news was not good. GAN was fined $25,000 by the New Jersey Division of Gaming Enforcement for allowing 6 out-of-state gamblers to gamble on a New Jersey licensed website.

GAN’s New Jersey client is Betfair Interactive US, which mistakenly allowed 6 gamblers not inside New Jersey to play. The DGE report on the incident said that GAN “inadvertently activated software on its Android application” during a smartphone app’s final testing.

Less Than $350 Wagered

The report said that less than $350 was wagered by the 6 gamblers before the mistake was found. The application has been reconfigured so that such activity cannot happen in the future. Despite the brief incident, the company was fined over 70 times the amount wagered.

Integrity of Geolocation Software

New Jersey is serious about maintaining geolocation integrity. Opponents of legal, licensed, and regulated US gambling argue that New Jersey’s legal gambling infringes on the right of other US states to ban gambling in their states.

Those arguments are based on an ignorance of how geolocation software works — just like GPS devices. Any instance in which such activity happens can help the arguments of people like Sen. Lindsey Graham of South Carolina, who consistently has argued that New Jersey gambling allows South Carolina residents to gamble illegally.